Frequently Asked Questions About Promotional Merchandise


We stand ready to support your brand and business with outstanding corporate identity and promotional
merchandise. For more information on how we can help your business contact us today at:

Telephone: 876-819-8006/ 876-346-7871
Website: www.virtuartistry.com
Email: sales@virtuartistry.com

Product Questions

What is the minimum quantity I can order?

1. What is the minimum quantity I can order?

At Premier, our minimum order quantities vary depending on the product. Most of the minimum order quantities are stated on our website within the individual product pages, but if you are unsure please feel free to ask us. If a product you are interested in on our website has a minimum order quantity that is too high for your budget, please do contact us, as often we are able to suggest similar promotional products or suitable alternatives with smaller minimum order quantities, to enable you to stay within your marketing budget.

2. Can I order a lower quantity than the minimum order quantity?

On some products the minimum order quantity can be reduced, so if you do need a lower quantity than the MOQ stated on our website, please check with us. There is usually an extra charge for this so depending on the product you want, it might work out only slightly cheaper to order the minimum quantity anyway.

3. Can I order your products without any branding?

Yes, you can order any of our products as plain stock (without any printing or branding) should you wish to, but why would you want it plain if you can have it branded? 🙂

4. How many colours does my chosen promotional product come in?

Most of the product colours are listed on our website within the product pages, but if a product doesn’t appear to come in the colour you are looking for, please check with us as quite often certain products introduce new colour lines and some products can be Pantone colour matched to your exact brand colours.

5. I have seen a product on one of your competitor’s website; can I order it through you instead?

Yes, more often than not we can supply it, if you email the details of the product across to us (the webpage link, an image or a product code); we can normally source it even if it isn’t on our website. On the rare occasion that we can’t find that exact product we will always suggest some other, very similar options for you to have a look at and consider.

6. The promotional product I am looking for has been discontinued, what should I do?

Please check with us anyway as we might still be able to source it for you from a different factory through our partner offices in China, and of course we would always check our usual manufacturer in case they have any old stock left. At Premier Promotional Products, if we cannot source the exact product you want we will always try to find a very similar, alternative product to suit your needs.

7. Where do your products come from?

Our products are sourced from different factories around the world; this depends on the type of product. Where possible we often try to source in the UK if the price is competitive. At Premier Promotional Products we have our partner offices in Asia, which means we can source internationally made products and have them branded with your chosen design, logo or text at very competitive prices.

8. How many products do you sell?

We have a portfolio of over 130,000 products on our website. Our well established relationships with hundreds of other suppliers and factories, as well as regular contact with our partner offices in Asia, mean that we are able to source almost anything. If you are looking for something very specific, no matter how niche the product is, please do let us know and we will always try to help. We also have a huge bespoke made-to-order product range, for companies that are really looking to stand out from their competitors.

Asked Branding Questions


1. What methods are used to brand the promotional products?

We offer a huge range of branding methods, and the method used depends entirely on the type of product, material, print area size and your desired outcome. These methods include digital printing, silk screen printing, litho printing, heat transfer printing, dye sublimation printing, offset printing, laser engraving, electroplating, embossing, debossing with colour infill, embroidery, weaving, moulding and pad printing (also known as tampography or tampo printing).

 2. How do I know my promotional product will be printed correctly?

We create visuals and proofs to demonstrate what the product will look like with your artwork designs and the use of PMS colour references ensure that we can exactly match your brands’ corporate colours. If you would like a free PDF visual mock up, with no obligation (this is an image of the product with your logo placed on it), please send us your artwork and we will produce this for you to help you visualise how the finished product will look. Additionally, before we proceed to the bulk production of your order we will send you a PDF proof for your written approval, to ensure you are completely happy with how the product looks.


3. Can I print in more than one position on the product?

It depends on the item, many of the products we offer allow for more than one print position (both sides of a USB memory stick for example would be two positions). This not only varies depending on the product, but is also subject to sight of artwork as well as restricted by maximum print area dimensions. There may be a small extra cost for each additional print position added on some products, as well as the possibility of further set up or origination charges, which will be made clear in our quote to you.


4. Can I print more than one design on the same product?

Yes, most of the time you can print different designs on the same product, providing that particular product has enough print areas to print multiple designs. If you email us your artwork we will be able to give you a quote with more accurate prices. If you have two or more different designs branded on a product, this may incur additional origination/ set up charges to configure the machines ready for production.


5. Why is there a maximum print area restriction on some products?

It is important that your product artwork stays within the maximum print area dimensions, to ensure that the whole design is printed clearly without cutting off any edges. The print area is determined by the capabilities of the different machinery used to brand each product. To brand a pin badge, for example, the badge is held still by a clamp whilst the machine is printing. The clamp covers an area around the edge of the badge, which therefore cannot be printed on. The diversity within our product range and branding methods means that these maximum branding areas will differ for every product. If you are unsure and need any help, we are always happy to offer our expertise and suggest products that we feel are most suitable for your artwork.


6. How many different colours can be printed onto a promotional product?

This depends on the product and the process being used but for many of the products on our website we can print up to 4 colour process (or full colour). If you require a full colour print on a product that cannot be printed in full colour, please feel free to contact us on 01732 843250 and we would be happy to suggest similar or alternative products that meet all your requirements.

  7. What is the difference between spot colour and full colour?

Artwork that uses spot colours refers to artwork that is made up of solid Pantone colours that haven’t been altered by effects, such as highlights and shadows. Spot colour printing is normally used when it is just a solid logo or text being printed, for example on items such as business cards or wristbands. Spot colour designs use a smaller colour range but often create brighter results. For printing spot colours we would need your artwork in a vector format (graphics or text converted to outlines or curves).

The colours used in artwork that is considered full colour would often have different gradients, fading effects, tints of colour or shading. A full colour process (also known as a 4 colour or CYMK printing process) is often used for printing a photograph or multi-coloured logos for example.

When using a full colour printing method, four primary printing colours are used: CMYK (Cyan, Magenta, Yellow and Keyline or Black), separating the artwork into these four colours and four separate plates. To maximise the print quality of a full colour print, the resolution of the artwork must be high (300dpi, and large enough for the branding area on your chosen product).


8. How do I know whether my logo will print clearly on my chosen product?

If you are unsure, our experienced team will be able to advise you on which promotional products will compliment your logo, as it will depend on the product as well as the branding process used. Simply email us your artwork and we will send you a tailored ‘Ideas List’ containing product suggestions that we feel will best suit your logo and brand.

If you do not have any artwork yet but would like to get an idea of prices, having a better understanding of the difference between full and spot colour artwork will help to ensure that any initial quotes (without sight of artwork) are more accurate.

 9. What colours can be printed on my product?

Not all promotional products can be printed with colour; some products, such as a metal pen, might only have the option of engraving for example. For products that do allow for colour printing, we are able to print any colour you require, all we need is your full colour artwork or a Pantone colour reference so that we can colour match as closely as possible. Click to download our PDF Pantone Colour Matching Chart. Please be aware that when printing on promotional products, colours may vary depending on the material and printing method used.


10. What is a pantone colour?

The Pantone Matching System (PMS) is a universal spot colour matching system used not only in the promotional products industry, but any industry which uses colours other than CMYK. Using a special mix of ink ensures accurate colour matching, with over one thousand pantone colours available. Each Pantone spot colour in the system is assigned a unique number or a name and can then be referenced for custom multi-coloured projects. This standardised colour system eliminates language barriers between different countries by enabling manufacturers and designers across the world to refer to the same colour codes. This ensures that the correct colours are achieved, without the need to physically see the colours to match.

For example, if your brand’s corporate colour is purple, the colour reference can be found in the Pantone system to determine the exact shade of purple used in your logo and within other marketing materials, ensuring consistency for your brand. Pantone colour references have a letter following the number; C stands for ‘Coated’, which means gloss or shiny, U stands for ‘Uncoated’ and stands for ‘Matte’. When creating artwork in Adobe Illustrator, you are able to select colours from the Pantone swatch library. Click to download our PDF Pantone Colour Matching Chart.

Order Process Questions



1. How does my artwork or logo need to be supplied to you?

Artwork can be sent to us via email, alternatively if the file is too large to send using this method, there are online file transfer tools available such as.

In most cases the preferred format for artwork is as an editable vector EPS file (using Adobe Illustrator) with text/ fonts converted to outlines or curves (vector format). If you are unsure, ask the creator of your logo/ artwork for the original logo file as an EPS format as well as the PMS references.

For full colour or digital printing we would need a high resolution of 300dpi bitmap/raster images to ensure we can achieve a high quality print. If you do not have your artwork in this format, please send us what you have and we will always see what we can do to help you.

Artwork should be supplied in CMYK format, as artwork that is supplied in RGB can cause issues with tints, gradients and colour balance when printed.

RGB is mainly used for displaying images on electronic systems such as computers or TVs. It is a colour model in which red, green and blue light are combined in different ways to reproduce a broad range of colours.

 2. What is a bleed?

On promotional products where the design is printed right to the edge of the item, such as a mouse mat, we might ask you to supply your artwork with a bleed. This means that the design goes beyond the edge of the product (ensuring that important messages stay within the printable area). The bleed is the area around the edge that will be trimmed off during production. This ensures that when the item is cut to size there are no unsightly white spaces on the finished product. The bleed also allows for a small amount of movement of the product when cutting.

 3. What do you mean by converting text to outlines?

We ask that you supply your artwork to us in a vector format with all fonts or text converted to outlines or curves rather than as editable text. This is because not all computers will have your organisation’s corporate fonts that are used within your artwork. Therefore, your artwork is likely to look different across different systems, computers and printers, if the text isn’t in a vector format.

4. What is a vector image?

Vector graphics or images typically have the following file formats: ‘.pdf’, ‘.ai’ and ‘.eps,’ which are generally the most commonly used artwork file types in the promotional product industry. Vector images are made up of paths with a start and end point, and joined up by other points, lines or curves, unlike ‘.jpeg’, ‘.gif’ or ‘.bmp’ files which are made up of a grid of pixels. This means that when vector images are scaled to a different size, the points are reallocated and the image can be made smaller or larger without losing any detail or quality.

 5. When referring to the resolution of artwork, what does 300dpi mean?

Raster (or Bitmap) images normally use the following file formats: ‘.jpg’, ‘.gif’, ‘.bmp’ and ‘.png’. They are made up of a grid of pixels, which are lots of tiny, tightly packed squares of colour. The individual pixels are so small that they are not noticeable when viewed on a screen; instead you will see a sharp, clear image. These file types are therefore ideal to use online, for example across social media or for e-mail marketing. Pixels determine the image size on a screen and so when a raster image is enlarged, the pixels also increase in size, causing the image to become ‘pixelated’ and lose detail/ quality. This is an issue in the promotional products industry, particularly if the product being printed has a large branding area.

For this reason, it is important that raster artwork used for branding products must be of a high resolution, with 300dpi (dots per inch) being the industry standard. This helps to maintain quality of print; otherwise the design will look blurry or fuzzy when printed. This resolution setting determines the print size as it tells the printer how many dots to print per inch.

 6. How do I change the dpi of my artwork?

When creating your artwork, you need to ensure the document has a high resolution from the outset to ensure high quality when printing onto your chosen product. If a document is set with a low resolution for example 72dpi at the start, the imagery within the document cannot then be changed to 300dpi, so it is important that a high resolution is set right from the beginning. For example, on Adobe Illustrator you will need to change the ‘Raster Effects’ to ‘High (300 ppi)’ and on Adobe Photoshop the ‘Resolution’ boxes need to be changed to ‘300 Pixels/Inch’

Delivery & Lead Time?



1. How long will it take to receive my promotional products?

The standard lead times typically range from around 1-4 weeks for most branded products, but this varies depending on the item, branding method and the quantity. Screen printed ties and scarves, for example, have an 8 week lead time as you receive a pre-production sample first before bulk production. We will always state the lead time of each product within the quotation we send you. Please note lead time means from approval of your artwork proof; if you need a product sooner than the lead time we have quoted you, please let us know and we can always check the production schedule to see if we can reduce this for you. If you need promotional products really quickly and have a tight deadline, we do also offer an express service on some products.


2. How will I know when my branded merchandise is going to arrive?

Our production team will keep you updated with the progress of your order along the way. You will be informed of a delivery date once you have approved the final proof of your product and signed to say you are happy for us to proceed to production.


3. What is your fastest turnaround time for branded products?

We do offer a small selection of promotional products with an express delivery service option, from as quickly as 24 hours to around 5 working days lead time. Call us to find out more. Please note that with this super-fast dispatch service, some orders may be liable to an extra charge which will be included in the quote you receive. 





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